Global Sports Partnerships · Crypto · Web3 · Technology

Cristiano Ronaldo × Binance — The Journey So Far campaign

Cristiano Ronaldo
× Binance

Global Athlete Partnership & NFT Strategy

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Binance-branded Formula 1 car

Formula 1
& Alpine F1

Global Motorsport Sponsorship

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Argentina national team × Binance fan token

Argentina FA
× Binance

National Team Fan Token & Sponsorship

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Lionel Messi training in front of Binance boards

Lionel Messi

Athlete Activation & Fan Engagement

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FC Porto players wearing Binance-sponsored shirts

FC Porto × Binance

Club Fan Token & Shirt Partnership

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Mike Tyson × Binance NFT Mystery Box collection

Mike Tyson
× Binance NFT

Legacy NFT Collection Drop

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Boxing arena on fight night

Tyson Fury

Combat Sport Athlete Activation

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Mark Cavendish celebrating in race kit

Mark Cavendish

Athlete Brand Partnership

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Soccer Aid line-up with trophy

Soccer Aid

Charity Football Partnership

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European football stadium under floodlights

European
Football Clubs

Sponsorship & Fan Engagement

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Cristiano Ronaldo × Binance NFT campaign artwork

Syntetika
Hilbert Group

Advisory Board · Tokenised Investment Platform

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N3ON Sports

Founder · Sports Partnership Advisory

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About

28+
Years in Sport
$1B+
Deal Value Structured
40+
Major Global Deals

Ryan Horn is a former C-suite Director at Binance, the world's largest cryptocurrency exchange, where he led high-impact global partnerships across sports, entertainment and lifestyle intellectual property — including collaborations with Formula One, Cristiano Ronaldo, Alpine F1 and major European football clubs.

With more than 28 years in global sports marketing and commercial partnerships, Ryan has operated at the intersection of sport, technology and finance. He has structured and activated partnerships with a combined commercial value exceeding $1 billion, spanning crypto, payments, AI, fan engagement and brand IP — with athlete activations including Ronaldo, Messi, Tyson Fury and Mark Cavendish.

He is the founder of N3ON Sports, a London-headquartered sports partnership advisory, a frequent keynote speaker and advisor to high-growth ventures, and currently serves on the advisory board of Syntetika, Hilbert Group's on-chain platform for tokenised investment strategies.

Recognition & Press

  • Hilbert Group — Syntetika names Ryan Horn advisor: "ex-Binance leader behind Cristiano Ronaldo partnership"
  • Morningstar — Coverage of the Syntetika advisory appointment and sports-crypto track record