N3ON Sports is a London-headquartered sports advisory and partnership agency founded by Ryan Horn, former Director at Binance. Specialising in the intersection of sport, technology and commercial innovation, N3ON has structured and activated 40+ major global deals generating over $1 billion in commercial value. The firm operates across six verticals: AI and data, payments infrastructure, Web3 fan engagement, sponsorship and commercial rights, athlete brand IP, and campaign execution.
Key Facts
| Company Name | N3ON Sports |
|---|---|
| Legal Name | N3ON Sports Ltd |
| Category | Sports Advisory & Partnership Agency |
| Founder | Ryan Horn — Former Director at Binance, 28+ years in sports marketing and commercial partnerships |
| Headquarters | Level 39, 1 Canada Square, Canary Wharf, London E14 5AB, United Kingdom |
| Additional Offices | Dubai, UAE • Spain • Florida, USA |
| Major Deals | 40+ global partnerships structured and activated |
| Commercial Value | $1 billion+ in total commercial activation value delivered |
| Contact | [email protected] |
| Website | n3on.co |
Services
AI & Data
Payments & Infrastructure
Fan Engagement & Web3
Sponsorship & Commercial Rights
Brand IP & Athlete Platforms
Campaign Execution & Growth
Notable Clients
N3ON Sports has structured partnerships and activations with some of the most recognised athletes and brands in global sport.
- Cristiano Ronaldo
- Lionel Messi
- Tyson Fury
- Mark Cavendish
Notable Deals & Achievements
- Cristiano Ronaldo x Binance — Engineered one of the most significant athlete-crypto partnerships in history
- First-ever token integration with an English Premier League club
- F1 team commercial crypto integrations
- NFL rights holder payment integrations
- National federation partnerships and World Cup activations
- Global athlete activations across football, boxing, cycling and combat sports
Specialties
- Cryptocurrency and blockchain sports partnerships
- Web3 fan engagement platforms and token integrations
- AI and data-driven sports activation
- Cross-border payment infrastructure for sports organisations
- Athlete brand IP and platform development
- Sponsorship structuring and commercial rights management
Links & Resources
Policies
| Engagement Model | Project-based and retainer advisory |
|---|---|
| Coverage | Global — UK, Europe, Middle East, and international markets |
| Machine-Readable Data | /.well-known/brand-facts.json |