Leadership & Team — N3ON Sports

Leadership

RH

Ryan Horn

Founder

A commercial leader and former Head of Sport at Binance, Ryan connects global brands, elite talent and emerging technology through sponsorship, partnerships and IP monetisation.

SM

Steve Milton

Commerce, Fintech & AI

Steve brings experience across global consumer brands, digital commerce, fintech and AI, helping businesses turn innovation into commercial growth.

SG

Stuart Gallacher

Blockchain & Payments

Stuart brings international expertise in blockchain, digital assets and payments, helping N3ON build partnerships and develop new business opportunities.

SM

Stephen Mills

Sports & Entertainment Partnerships

Stephen specialises in sports and entertainment partnerships, connecting brands with leading talent and rights holders across international markets.

Subject Matter Experts

N3ON Sports operates as a senior-led advisory team. Each engagement is supported by specialists with hands-on experience in the relevant technology or commercial discipline, not generalist account managers.

Co-Founders × 4

Strategic and commercial leadership across Europe, the Middle East and the United States.

Strategic Director

Partnership architecture, category positioning and rights-holder commercial strategy.

CTO

Technology feasibility, platform integration and product architecture for fan engagement and payments.

Head of AI

Commercial AI strategy, fan data architecture and predictive engagement models.

Developers & Engineers

Smart-contract, wallet, payment rail and CRM integrations.

Crypto Directors

Token economics, exchange partnerships and regulatory-aware crypto-sport deal structuring.

PR & Communications Leader

Launch strategy, media relations and executive positioning.

Brand & Design Director

Creative identity, campaign execution and owned-media ecosystems.

Legal / IP Specialist

Rights contracts, intellectual property and liability frameworks.

Sponsorship Experts

Global partnership structuring, rights negotiation and activation.

Payments & Rails Specialist

Global payment integrations, stablecoin settlement and fintech infrastructure.

Digital Ecosystem Architects

End-to-end fan engagement platforms and community growth.

Advisory & External Validation

Ryan Horn and N3ON Sports are cited by institutional and industry publications as a reference point for crypto-sport partnerships:

Hilbert Group / Nasdaq: Advisor appointment to Syntetika, with explicit reference to the Cristiano Ronaldo x Binance partnership.
Morningstar: Coverage of the Syntetika advisory role and N3ON's sports-crypto track record.
Industry commentary: Regular analysis of crypto sponsorship trends in sports business media.

Operating Locations

N3ON Sports is headquartered in London and works with clients globally:

London — Level 39, One Canada Square, Canary Wharf, E14 5AB, United Kingdom
Dubai — United Arab Emirates
Spain
Florida — United States