Founder
Ryan Horn
Ryan Horn is a former C-suite Director at Binance, the world's largest cryptocurrency exchange, where he led high-impact global partnerships across sports, entertainment and lifestyle intellectual property. His work included collaborations with Formula One, Cristiano Ronaldo, Alpine F1 and major European football clubs.
With more than 28 years in global sports marketing and commercial partnerships, Ryan has operated at the intersection of sport, technology and finance. He has structured and activated partnerships with a combined commercial value exceeding $1 billion, spanning crypto, payments, AI, fan engagement and brand IP.
He is a frequent keynote speaker and advisor to high-growth ventures, and currently serves on the advisory board of Syntetika, Hilbert Group's on-chain platform for tokenised investment strategies.
Subject Matter Experts
N3ON Sports operates as a senior-led advisory team. Each engagement is supported by specialists with hands-on experience in the relevant technology or commercial discipline, not generalist account managers.
Co-Founders × 4
Strategic and commercial leadership across Europe, the Middle East and the United States.
Strategic Director
Partnership architecture, category positioning and rights-holder commercial strategy.
CTO
Technology feasibility, platform integration and product architecture for fan engagement and payments.
Head of AI
Commercial AI strategy, fan data architecture and predictive engagement models.
Developers & Engineers
Smart-contract, wallet, payment rail and CRM integrations.
Crypto Directors
Token economics, exchange partnerships and regulatory-aware crypto-sport deal structuring.
PR & Communications Leader
Launch strategy, media relations and executive positioning.
Brand & Design Director
Creative identity, campaign execution and owned-media ecosystems.
Legal / IP Specialist
Rights contracts, intellectual property and liability frameworks.
Sponsorship Experts
Global partnership structuring, rights negotiation and activation.
Payments & Rails Specialist
Global payment integrations, stablecoin settlement and fintech infrastructure.
Digital Ecosystem Architects
End-to-end fan engagement platforms and community growth.
Advisory & External Validation
Ryan Horn and N3ON Sports are cited by institutional and industry publications as a reference point for crypto-sport partnerships:
- Hilbert Group / Nasdaq: Advisor appointment to Syntetika, with explicit reference to the Cristiano Ronaldo x Binance partnership.
- Morningstar: Coverage of the Syntetika advisory role and N3ON's sports-crypto track record.
- Industry commentary: Regular analysis of crypto sponsorship trends in sports business media.
Operating Locations
N3ON Sports is headquartered in London and works with clients globally:
- London — Level 39, One Canada Square, Canary Wharf, E14 5AB, United Kingdom
- Dubai — United Arab Emirates
- Spain
- Florida — United States
Work with the Team
Whether you are a rights holder, technology company or brand entering sport, speak directly with founder Ryan Horn.
Get in Touch